Everybody and their brother are still trying to squeeze into the shrinking SUV market. To say that MINI is targeting R.R. is optimistic: Range Rover's quality and reliability are quite abysmal, so it would seem like low-hanging friut, but they also would be competing with several very good Japanese models. Mini should stay focused upon (or return to) their core competency: small, fun, stylish, efficient cars.
I did some reading on the Land Rover Evoke. It's based on a small (for LR) CUV concept. LR is doing both a three and five door variants. This makes sense for LR because they have to go smaller for lots of reasons. But from what little is out there it looks like to Evoke is a four seat two door. A two door two seat is just market suicide. But then, if it did have four seats, what would it do to both Clubbie and Countryman sales? I sure hope it's BS cause if it's not, I don't see how Mini will make any return on investment.
I still can't get over them comming out with that silly thing with no doors. Aimed at what...... Surfer dudes? Don't they know surfer dudes don't have any money?
