Mini News MINI Convertible Boat to Join Dad Veil Regatta

Discussion in 'MINI News and Articles' started by Nathan, May 8, 2013.

  1. Nathan

    Nathan Founder

    Mar 30, 2009
    25,144
    10,052
    113
    Writer
    Short North
    Ratings:
    +10,069 / 0 / -0
    [​IMG]

    Woodcliff Lake, NJ – May 8, 2013… Visitors to the 2013 Aberdeen Dad Vail Regatta on May 10-11 will experience an intriguing sight that they won’t be expecting… a Chili Red MINI Convertible appearing to ‘drive’ on the water along the Schuylkill River during this famous annual festival of university and college rowing.

    It will be the first time that the specially-created MINI Convertible ‘boat’ has visited Philadelphia and it can be seen throughout Friday and Saturday cruising on the river. This one-of-a-kind boat was the brain-child of the MINI USA Eastern Region and was built as part of the MINI USA’s Not Normal sales event last October.

    “MINI is known for being unconventional, and sponsorship at an event like the Aberdeen Dad Vail Regatta is an opportunity to make a lasting impression with attendees, and add value to the event by further increasing its fun factor,†said Laura Towey, Regional Business Manager, MINI USA. “The MINI Convertible Boat’s appearance of actually motoring on water is so convincing that it provides guests with an amazing tale to share even after they’ve left the event.â€

    Powered by a 6 hp outboard motor, the MINI Convertible boat features a fiberglass mold of the car mounted to a boat hull, and accessorized with authentic MINI parts, including headlights, taillights, grille, steering wheel, badges, wheels and tires. It was constructed by ACI Composites Inc, based in Lancaster, Pennsylvania, and trimmed so that the wheels rotate in the water reinforcing the illusion that the MINI Convertible is being driven on the river.

    The MINI Convertible boat is appearing as part of MINI USA’s sponsorship of the 75th running of the largest inter-collegiate regatta in North America, which has been celebrated every year (excluding the WWII years) since 1934. For those on dry land, MINI will also feature a display of its vehicles at the event with product specialists on hand to offer more info to those who are interested. MINI will also stage an ergometer contest for spectators to test their rowing skills, with prizes awarded to contestants.

    For 2013, the Dad Vail Regatta is expected to attract more than 35,000 visitors to witness 3,700 rowers from 127 universities and colleges competing in 150 races along the six-lane, 2,000 meter Olympic length course.

    Spectator admission to the regatta site, located on Kelly Drive in Fairmount Park just northwest of city center, is free. Public information can be obtained by phone: 215 542 1443 or e-mail [email protected] and on the event’s website: Aberdeen   Dad Vail &#174  Regatta  
     
  2. agranger

    agranger MINI of the Month June 2009
    Supporting Member

    Apr 22, 2009
    2,188
    1,483
    113
    Project Manager
    Charlotte, NC
    Ratings:
    +1,863 / 2 / -0
    Isn't that the R53 platform? That lower front grill looks way too familiar to me.

    Perhaps they re-purposed one of the fiberglass shells like MINI of Dallas has hanging from the ceiling of the dealership?
     
  3. Gizmo

    Gizmo New Member

    May 22, 2012
    487
    283
    0
    Graphic Design Student/Airport Office Assistant
    Flemington, NJ
    Ratings:
    +283 / 0 / -0
    It's an R53 front end, but the side markers and gas filler cap are from an R56.
     
  4. Nathan

    Nathan Founder

    Mar 30, 2009
    25,144
    10,052
    113
    Writer
    Short North
    Ratings:
    +10,069 / 0 / -0

Share This Page