"Superhero strategy" and 'high volume model' sounds like board room speak for 'soccer mom - grocery getter appliance'.
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Dave.0 Helix & RMW PoweredLifetime Supporter
MINI started NOT caring about the "In Crowd" and did it's own thing and they became popular over time. They filled a need for a Low Cost mode of transportation. Now they are even considered a "timeless classic".
Now BMiniW is just trying to hold on to what they have already started to ruin. :frown2:
Oh and I do not see the "Superleggera" being a Home Run High volume at all for MINI because others like Mazda have perfected a little car like little Miata.
The Miata is very well built and will last forever unlike a mini / or even a BMW built MINI.
If you want a MINI 2 seat convertible like the "Superleggera" buy a Z4 and see how well they hold up at the starting price or $49,500. :lol:-
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Dave.0 Helix & RMW PoweredLifetime Supporter
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Firebro17 Dazed, but not ConfusedLifetime Supporter
- Sep 18, 2010
- 3,327
- Retired CAL FIRE Battalion Chief
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As anal as BMW and MINI USA are regarding dealerships co-locating, I'm expecting that hell freezing over is decades away in our neck of the woods. C'mon man, get over yourselves! Total horse dung.
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In the future any one liking or wanting a good handling two seat coupe or roadster will just have to check out the Miata.
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Yeah...Mazda has the "classic" cabrio roadster nailed IMO...
My gut says if you want to sell a low volume cabrio, might as well be RWD, cause for most it will be a 3rd car for weekend/fairweather use.....
Cutting the top off a mini and making it look a bit odd to make a SHORT, FATTER, LESS SEXY fwd roadster.... Not sure folks are ever gonna buy many...just too many SEXY cars in the segment.... MINI says alot...but usually fun, smile, happy, but not the same feelings as looking at a z4 or the Mazda....both of which has a cult of lovers that repurposed older cars as track cars cause the rwd...sure..the mini buyer might be a different buyer....but loosing the roof, and the rear seats puts the roadster in a different class..harder to justify ANYTHING that is not extreme...let's face it...it is more of a status symbol, and thus status matters...so rwd, and sexyness, etc are all check boxes...guess "aww...cute" is good...but folks are less likely to spend $$$ for cute as opposed to "holey crap!!".... And the postionig of the mini brand with the realitve rarity of a REAL JCW proves this...
Special car, for a special person willing to spend $$....and in a roadster...much narrower...-
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