Mini News MINI Sales Decrease Again in July 2016

Discussion in 'MINI News and Articles' started by Nathan, Aug 2, 2016.

  1. Nathan

    Nathan Founder

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    For July, MINI USA reported 4,774 automobiles sold, a decrease of 8.0 percent from the 5,191 sold in the same month a year ago. Year-to-date, MINI USA reported a total of 29,918 automobiles sold, a decrease of 15.6 percent from 35,451 automobiles sold in the first seven months of 2015.
     

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  2. Qik

    Qik Well-Known Member

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    Shocked face.
     
  3. B.A.D.

    B.A.D. Club Coordinator

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    :popcorn::beer
     
  4. rkw

    rkw Well-Known Member

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    The top 3 best selling models are all 4-doors.
     
  5. Crashton

    Crashton Club Coordinator

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  6. Qik

    Qik Well-Known Member

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    Kinda disgusting actually. Guess BMW got what they wanted out of the brand. Way to rip the spirit out of what was once great brand Krauts!
     
  7. Gil-galad

    Gil-galad Club Coordinator

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    And the pre-owned sales numbers are setting records...

    QUOTE
    - In July, sales of MINI Certified Pre-Owned set a July record with 1,197 vehicles, an increase of 8.0 percent from July 2015.
    - Total MINI Pre-Owned sales also set a July record with 2,629 vehicles in 2016, an increase of 3.6 percent from July 2015.
    - Total MINI Pre-Owned sales year-to-date were 16,296, a 5.1 percent increase from the first seven months of 2015.
    ENDQUOTE

    What's that tell ya? :cool:
     
  8. Guapish_Fliver

    Guapish_Fliver New Member

    May 31, 2016
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    Tank, tank, tank, tank....
     

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  9. Dave.0

    Dave.0 Helix & RMW Powered
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    It tells me people like older MINI's better than ugly POS 4 doors they are pushing now.

    FAIL MINI FAIL
     
  10. Qik

    Qik Well-Known Member

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    Older MINI's are awesome. Also, I hope MINI takes this into consideration on their next "big design" change.:Thumbsup:
     
  11. bgdrewsif

    bgdrewsif New Member

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    I do not get it... Since I got my new Mini at the beginning of July, everyone I work with has been complimenting my new car, I get random people coming up to me at gas stations complimenting and asking about it, and everyone who has ridden in my Mini raves about how cool it is. How can their sales be hurting so bad on such a lovable car? And no, I never owned a previous generation Mini... making a car two inches longer or wider is not a massive redesign. Some of the previous comments on here border on the absurd, calling my 2-door a 'massive vehicle'. It really is 'mini'.
     
  12. Dave.0

    Dave.0 Helix & RMW Powered
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    ^^^ your new so you don't know. It's ok love your BMW , Oooops MINI.
     
  13. caseydog

    caseydog Well-Known Member

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    As long as you like your car, that's all that matters. Some people (Dave.0) don't consider anything past an R53 to be a "real" MINI. I am partial to the R56 generation -- and I don't care for certain design elements of the F56.

    As for the "massive" thing. MINIs are getting larger. If you are used to an R53 or R56, an F56 looks oversized, compared to what you are used to. If your first MINI is an F56, you probably wouldn't notice.

    It's all good, as long as you like your ride. To each, his own.

    CD
     
  14. TheModFather

    TheModFather Well-Known Member

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    That is the truth! The R53/R50 was a true small performance orientated car... The R56 grew a little and had some of the rawness diluted to accommodate a softer crowd of enthusiasts, but I still liked the R56 generation...

    The F-series grew again, the styling was changed too much in my opinion and everything turned more to what the tech enthusiast wants more than the what the performance crowd is use to. Slowly what made MINI fun is being replaced with what makes an iPad fun for an 8 year old, and many of us don't like it! If it's you're thing though, I'm not going to be the one to hold it against you.


    Sent from my iPhone using Tapatalk
     
  15. Qik

    Qik Well-Known Member

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    Well said Modfather.
     
  16. MCS02

    MCS02 Moderator
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    As long as you like your car thats all that matters. Each generation has its faults. Its like a family we can give each other a hard time but we are all still Mini.


    I didn't really mean that part about all gens having a fault the R53 is perfect!:biggrin5:

    The runt next to some F56
     

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  17. ZippyNH

    ZippyNH New Member

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    Kinda reminds me of those funny Honda boxes Honda sold after the CRX and s2000 were canceled....keep them alive long enough to make the better CR-V and redo the disaster that was a civic when they changed the rear suspension....
    Maybe these cars will be a bridge of sorts.....
    And the new MINI head fixes things....
    Hey...hope is eternal...
    But rust waits for no man...
    Can you wait?!
    How many owners can?

    The cratering of MINI's numbers continue...
    No surprise I hate to say....
    But still waiting for the rebates....
    But have been watching the "true-car" numbers provided by USAA....dealers are slowly dropping the prices....Only question is, does MINI USA admit to it with rebates, or do they keep it hidden to avoid making MINI a discount brand....
     
  18. ZippyNH

    ZippyNH New Member

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    Since it is what you know, and wanted, it 100% good for you...
    But the brand has made a shift...pretty major....
    And many of us have felt like yesterdays news....having had MINI change so much to embrace "soccer moms" and broaden the appeal of the brand...
     
  19. caseydog

    caseydog Well-Known Member

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    #19 caseydog, Aug 12, 2016
    Last edited: Aug 12, 2016
    MINI had a market niche nailed down. Then, it seems they wanted to make cars that appeal to everyone. That is risky with a niche brand with history like the MINI has, IMO. They may have won some new customers with the F-cars, but they lost a bunch of potential repeat customers at the same time.

    There is also a difference between "adding" new products, and replacing products. Go ahead and add to the family, but as the saying goes, "If it ain't broke, don't fix it."

    Adding larger cars to the MINI line-up is fine with me, but changing your core product to satisfy customers you don't currently have, while simultaneously driving away customers you DO already have just doesn't make sense, to me.

    CD
     
  20. MrBlah

    MrBlah Member

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    mini just got real competition too, the new audi A1 is coming soon
     

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