MINI Sales down 3.2% for October 2013, Up 1.7% for year over 2012

Discussion in 'MINI' started by Nathan, Nov 1, 2013.

  1. Nathan

    Nathan Founder

    Mar 30, 2009
    Short North
    +10,069 / 0 / -0

    MINI Brand Sales
    In October, MINI USA reported sales of 5,700 automobiles, a decrease of 3.2 percent from the 5,888 sold in the same month a year ago. Year-to-date, MINI sales in the U.S. are up 1.7 percent on volume of 55,335 compared to 54,419 in the first ten months of 2012.

    MINI Pre-Owned Vehicles
    In October, MINI used automobiles (including MINI NEXT certified pre-owned and preowned) continued its year of record breaking, smashing last year’s October sales with an increase of 30.4 percent to 1,962 vehicles from 1,505 sold in October, 2012. January through October, MINI used vehicle sales are up 19.1 percent on volume of 18,143 compared to 15,233 in the same period of 2012.

    My Take

    Looking at the numbers and knowing that the Hardtop is going away for the new F56 it looks to me as if MINI is running short of Hardtops on the ground for sale causing the 31% decrease in Hardtop sales over October 2012.

    What do you think?
  2. old81

    old81 Club Coordinator
    Lifetime Supporter

    May 4, 2009
    Used to work making computers run fast!
    Louisville, Colorado
    +1,731 / 5 / -0
    A few folks are waiting on the F56, then if they don't like, they will buy a floor R56 or R60/61.

    Or it could be having MotorTober each year is now a ho hum event and folks are not buying until they see a real deal, like end of year clearing of the old models.

  3. Dave.0

    Dave.0 Helix & RMW Powered
    Lifetime Supporter

    May 4, 2009
    Burbs of Philly, PA
    +14,644 / 10 / -4
    The Mini next program just gets people out of old R56 and into new ones so they can clean out the carbon and sell it again.

    As long as BMW keeps turning the cars over they will keep making money buy doing all the financing inhouse and making all the interest.

    Nobody, not just MINI owners, wants to payoff and own a car any longer and take care of it. Everyone wants new and under warranty for everything car. A car payment to some people is just like cable and electric you just pay to have it.

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