Mini News MINI Sales up 14.8% for June 2015, Up 25.3% for year over 2014

Discussion in 'MINI News and Articles' started by Nathan, Jul 1, 2015.

  1. Nathan

    Nathan Founder

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    [​IMG]

    MINI Brand Sales

    For June, MINI USA reports 6,174 automobiles sold, an increase of 14.8 percent from the 5,376 sold in the same month a year ago.

    MINI Pre-Owned Vehicles

    In June, sales of MINI NEXT (certified pre-owned) were 1,051 vehicles, up 35.6 percent over June 2014, with a year-to-date gain of 29.9 percent to 5,683 cars over the same period in 2014. Total MINI Pre-Owned sales were 2,432 cars, an increase of 25.9 percent from June 2014. Total MINI Pre-Owned sales for the first six months were 12,972, a 5.1 percent increase from the same period in 2014.
     
  2. Zillon

    Zillon Well-Known Member

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    The new 4-doors have really opened up a new market within the brand - people who needed 4-doors, but didn't want to leave the brand.

    And people who left the brand for that reason, but are now coming back.
     
  3. DRIVEHARD

    DRIVEHARD New Member

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    Well I'm happy too say I'm one of those 51 Coupe buyers!!!
     
  4. Firebro17

    Firebro17 Dazed, but not Confused
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    It's great to see the sales figures are up!
     
  5. Dave.0

    Dave.0 Helix & RMW Powered
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    After last years sales everything will be a plus this year.

    This should not be a surprise to anyone unless you have lived under a rock for the last few years.
     
  6. rkw

    rkw Well-Known Member

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    The 2-door hardtop, the icon of the MINI brand, is now only 23% of sales. It will slip further when the new Countryman comes on the market.

    It has become MINI's equivalent of the Porsche 911. An icon of the brand but not the major seller.

    [​IMG]

    Sales have turned the corner. The numbers are bigger than June 2012.

    [​IMG]
     
  7. Nathan

    Nathan Founder

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    I'm thinking the above text is now a macro on Dave's iPad. Same post shows up every month.
     
  8. JackMac

    JackMac Well-Known Member

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    Just the facts...

    [​IMG]

    *Credit to MotoringFile reader "fishbert" for the charts
     
  9. Metalman

    Metalman Well-Known Member
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    I'll bet the 911 owners were crying in their beer when the Panamara hit the scene....:beer

    After they were shell shocked with the Cayenne....:eek6:
     
  10. cct1

    cct1 Well-Known Member
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    Wow, didn't realize the Macan was such a large chunk of Porsche sales.

    The MINI stats are eye opening too, the four door hardtop outselling the 2 door, didn't see that coming. There has been a bigger change demographics in who are buying MINI's, and for what reason, than I thought.
     
  11. Metalman

    Metalman Well-Known Member
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    Jalopnik reported today.....

    Comments from Jalopnik this morning...
     
  12. Eric@Helix

    [email protected] New Member
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    ^That's very telling^.

    Let this be informative to us belly achers who lament the loss of MINI. From a board room perspective, this would seem like the correct direction: sales are lagging, try to widen the customer base.

    As I said a couple of months ago, they should use the Porsche model of niche automotive manufacturing: they need a couple of really compelling enthusiast models to support the sales of the mainstream cars. They need to think in terms of model generations, not quarterly sales: something big public companies don't excel at.
     
  13. Zillon

    Zillon Well-Known Member

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    Agreed. There needs to be an iconic model supported by the sales of other models.

    Porsche is a great example - the brand would've folded without the Cayenne.
     
  14. WolfGTI

    WolfGTI Active Member

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    Sad but true.

     
  15. Zillon

    Zillon Well-Known Member

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    I'm OK with it.

    It's allowed for the introduction of the Cayman and GT4. Porsche's performance models have become more focused as a result.

    And FWIW, the Macan is a pretty fantastic mutt of a car for northern climes with shitty roads and ice and snow.
     

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