MINI Brand Sales For June, MINI USA reports 6,174 automobiles sold, an increase of 14.8 percent from the 5,376 sold in the same month a year ago. MINI Pre-Owned Vehicles In June, sales of MINI NEXT (certified pre-owned) were 1,051 vehicles, up 35.6 percent over June 2014, with a year-to-date gain of 29.9 percent to 5,683 cars over the same period in 2014. Total MINI Pre-Owned sales were 2,432 cars, an increase of 25.9 percent from June 2014. Total MINI Pre-Owned sales for the first six months were 12,972, a 5.1 percent increase from the same period in 2014.
The new 4-doors have really opened up a new market within the brand - people who needed 4-doors, but didn't want to leave the brand. And people who left the brand for that reason, but are now coming back.
After last years sales everything will be a plus this year. This should not be a surprise to anyone unless you have lived under a rock for the last few years.
The 2-door hardtop, the icon of the MINI brand, is now only 23% of sales. It will slip further when the new Countryman comes on the market. It has become MINI's equivalent of the Porsche 911. An icon of the brand but not the major seller. Sales have turned the corner. The numbers are bigger than June 2012.
I'll bet the 911 owners were crying in their beer when the Panamara hit the scene....:beer After they were shell shocked with the Cayenne....:eek6:
Wow, didn't realize the Macan was such a large chunk of Porsche sales. The MINI stats are eye opening too, the four door hardtop outselling the 2 door, didn't see that coming. There has been a bigger change demographics in who are buying MINI's, and for what reason, than I thought.
^That's very telling^. Let this be informative to us belly achers who lament the loss of MINI. From a board room perspective, this would seem like the correct direction: sales are lagging, try to widen the customer base. As I said a couple of months ago, they should use the Porsche model of niche automotive manufacturing: they need a couple of really compelling enthusiast models to support the sales of the mainstream cars. They need to think in terms of model generations, not quarterly sales: something big public companies don't excel at.
Agreed. There needs to be an iconic model supported by the sales of other models. Porsche is a great example - the brand would've folded without the Cayenne.
I'm OK with it. It's allowed for the introduction of the Cayman and GT4. Porsche's performance models have become more focused as a result. And FWIW, the Macan is a pretty fantastic mutt of a car for northern climes with shitty roads and ice and snow.