Mini News Most liked posts in thread: MINI Sales up 14.8% for June 2015, Up 25.3% for year over 2014

Well I'm happy too say I'm one of those 51 Coupe buyers!!!

 

Wow, didn't realize the Macan was such a large chunk of Porsche sales.

The MINI stats are eye opening too, the four door hardtop outselling the 2 door, didn't see that coming. There has been a bigger change demographics in who are buying MINI's, and for what reason, than I thought.

 

^That's very telling^.

Let this be informative to us belly achers who lament the loss of MINI. From a board room perspective, this would seem like the correct direction: sales are lagging, try to widen the customer base.

As I said a couple of months ago, they should use the Porsche model of niche automotive manufacturing: they need a couple of really compelling enthusiast models to support the sales of the mainstream cars. They need to think in terms of model generations, not quarterly sales: something big public companies don't excel at.

 

Agreed. There needs to be an iconic model supported by the sales of other models.

Porsche is a great example - the brand would've folded without the Cayenne.

 

The 2-door hardtop, the icon of the MINI brand, is now only 23% of sales. It will slip further when the new Countryman comes on the market.

It has become MINI's equivalent of the Porsche 911. An icon of the brand but not the major seller.

Sales have turned the corner. The numbers are bigger than June 2012.

 

The new 4-doors have really opened up a new market within the brand - people who needed 4-doors, but didn't want to leave the brand.

And people who left the brand for that reason, but are now coming back.

 

It's great to see the sales figures are up!

 

After last years sales everything will be a plus this year.

This should not be a surprise to anyone unless you have lived under a rock for the last few years.

 

Just the facts...



*Credit to MotoringFile reader "fishbert" for the charts

 

I'll bet the 911 owners were crying in their beer when the Panamara hit the scene....:beer

After they were shell shocked with the Cayenne....:eek6:

 

Jalopnik reported today.....

Comments from Jalopnik this morning...

 

Sad but true.

 

I'm OK with it.

It's allowed for the introduction of the Cayman and GT4. Porsche's performance models have become more focused as a result.

And FWIW, the Macan is a pretty fantastic mutt of a car for northern climes with shitty roads and ice and snow.