MINI Brand Sales – Best August Ever MINI USA reported the best August ever with sales of 6,023 automobiles, an increase of 5.3 percent from the 5,718 sold in the same month a year ago. Year-to-date, MINI sales in the U.S. are up 1.6 percent on volume of 44,329 compared to 43,632 in the first eight months of 2012. MINI Pre-Owned Vehicles – Best Month Ever In August, MINI used automobiles (including MINI NEXT certified pre-owned and preowned) reported the best month ever with sales of 2,182 automobiles, an increase of 23 percent from the 1,774 sold in August, 2012. January through August, MINI used vehicle sales are up 20.5 percent on volume of 14,480 compared to 12,015 in the same period of 2012.
If I'm reading your chart correctly, Roadsters are up 46% plus for 2013. That's what I call an increase!
Without the Hardtop, overall Mini sales would have been way down for the month. I wonder what's going to happen during the months of the startup and transition to the F56, when Hardtops will be in short supply. I predict massive incentives on all the other MINI models.
It's good and satisfying to see the recent strength in Hardtop sales given that it is still considered the core of the brand. The YTD change for the R59 speaks to the likelihood that for those whose lifestyle and means (and local climate) can support it, this model continues to elicit the most positive visceral response of any among the present MINI lineup. In the face of the absence of mainstream advertising, it's the head-turning reaction of people who see the R59 in the wild and fall in love with it that steadily sells the car. One could make the case that the Countryman and Paceman are competing for a relatively fixed set of potential buyers and that Paceman gains are largely offset by Countryman losses. Any long-term sales trend will probably be revealed by comparing the running sum of these two models.
Really this is a very poor showing for MINI, both August and 2013 YTD. Far below the numbers for the automotive industry overall or BMW. August 2013 Car Sales: Summer Ends On A Hot One BMW USA Sales up 46% for August | BimmerFile
Despite my obvious bias toward the Roadster, I agree 100%. The 46% increase in R59 sales speaks for itself. God help those who actually drive a Roadster top down on the open road...
First off, I wish they'd call the hardtop a hatchback, which it really is. The coupe is more of a hard top. However, while Clubman sales are still low, they exceeded everything except the hard top & CM. Of course, I'm not sure there is a need for two convertible models. If they dropped on, sales of the other would surely pick up, but I understand the need for a four seat drop top in the sales niche.
cant really really call the hardtop a hatchback because the HT isnt the only one with a hatch...you could call the first gen R50/R53 a hatchback because it was the only one at the time but now the HT, Coupe, Countryman and Paceman are all hatchbacks