MINI Singapore: We Tow You Drive

Discussion in 'MINIs in Other Media' started by Nathan, May 7, 2015.

  1. Nathan

    Nathan Founder

    Mar 30, 2009
    Short North
    +10,069 / 0 / -0
    MINI We Tow You Drive goes to the rescue of those in need — drivers left stranded by their own cars. In fact, the name says it all: while we towed away the broken down cars, the drivers got to drive on to their next destination in a MINI.

    Our campaign not only took the test drive out of the showroom and onto the streets, it really made the drivers’ day by unexpectedly turning an annoying situation into a pleasant surprise.

    Video can be seen at Mini Partners With a Towing Company to Give Test Drives to Stranded Motorists | Adweek

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