MINI We Tow You Drive goes to the rescue of those in need — drivers left stranded by their own cars. In fact, the name says it all: while we towed away the broken down cars, the drivers got to drive on to their next destination in a MINI. Our campaign not only took the test drive out of the showroom and onto the streets, it really made the drivers’ day by unexpectedly turning an annoying situation into a pleasant surprise. Video can be seen at Mini Partners With a Towing Company to Give Test Drives to Stranded Motorists | Adweek