Mini News MINI to begin production at former Mitsubishi plant in second half of 2014

Discussion in 'MINI News and Articles' started by Nathan, Dec 6, 2012.

  1. Nathan

    Nathan Founder

    Mar 30, 2009
    Short North
    +10,069 / 0 / -0
    Production of new Mini models at a former Mitsubishi plant in the Netherlands will begin in the second half of 2014, a senior company executive said.

    Harald Krueger, BMW AG's board member in charge of Mini, Rolls-Royce, motorcycles and aftersales, said that the company will decide in the coming months which models it will source from the former NedCar plant in Born, Netherlands.

    The VDL Group, a Dutch industrial company focused on development, production and sales of finished or semifinished products, buses and coaches, will take over the former Mitsubishi plant next month and supply Mini under a contract manufacturing deal.

    "It is the same type of agreement we have with Magna Steyr in Graz, Austria, which will continue producing for us the Countryman and Paceman models," Krueger told reporters on the sidelines of the Los Angeles Auto Show here.

    Mini's main production center is in Oxford, England, where capacity has been increased to 250,000 units a year.

    Krueger declined to elaborate on the installed capacity for Mini at the former NedCar plant, which will be renamed VDL NedCar starting in January, but gave a midterm hint to the British brand's potential.

    "We aim [at] selling 2 million units of BMW, Mini and Rolls-Royce models by 2016 and Mini currently accounts for about one of every six cars sold by the BMW Group," Krueger said.

    That translates into about 333,000 Mini sales in 2016, up from a record of 285,000 units sold last year.

    Through October, Mini has increased worldwide sales by 7 percent to 247,698 units, and Krueger is convinced this year could set another record.

    Said Krueger: "In a volatile global market it is important to have balanced sales. Southern Europe is suffering now, but we increased Mini sales by 30 percent in China and 16 percent in the U.S. so far this year, so I am confident we could continue on our growth path."

  2. Metalman

    Metalman Well-Known Member
    Lifetime Supporter

    Sep 29, 2009
    Ex-Owner (Retired) of a custom metal fab company.
    Columbus, Ohio
    +7,907 / 1 / -0

    Harald Krueger.... Note to self, do a physical inspection of the dikes (earthworks) around the plant....

    Need to follow the global warming a little closer now..... Now where did I put my dipstick???

  3. Crashton

    Crashton Club Coordinator

    Jun 4, 2009
    Retired old fart
    Hooterville Ohio USA
    +11,636 / 2 / -0
    Man that is a sad picture. But you are right they may need to build MINI watercraft at that plant in the future.
  4. Dave.0

    Dave.0 Helix & RMW Powered
    Lifetime Supporter

    May 4, 2009
    Burbs of Philly, PA
    +14,644 / 10 / -4
    Mr. Krueger will soon announce the new Miniboat.

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