I feel sure that some folks within the company agree that it could be done, put on the market a pure enthusiast model. I'm just sad that it seems like the marketing/branding department always wins. That it would dilute the premium moniker they strive for to justify the higher MSRPs and attract the affluent and aspirational. Can't disagree that the money made pays for the engineering and technology and overhead. But it does make a lie out of the ultimate driving machine tag line.