MINI vs Porsche: Post Your Live Updates

Discussion in 'Racing MINIs' started by Nathan, Jun 21, 2010.

  1. lotsie

    lotsie Club Coordinator

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    Screen bounces around, editor is flaky.

    Mark
     
  2. lotsie

    lotsie Club Coordinator

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    Nope, new page does not seem to matter:confused5:

    Mark
     
  3. Johngo

    Johngo New Member
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    Could be a Canadian thing... :idea:
     
  4. lotsie

    lotsie Club Coordinator

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    I don't think that M/A routes through Canada to St.Louis:lol:

    Mark
     
  5. Johngo

    Johngo New Member
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    I meant the user, not the routing. :devil:
     
  6. lotsie

    lotsie Club Coordinator

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    Hey, I may be addicted to the site, but I'm no user:lol::Thumbsup::D

    And now that I got us to this page, no problems:D

    Mark
     
  7. Johngo

    Johngo New Member
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    :cornut:
     
  8. Nathan

    Nathan Founder

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    There did seem to be an issue with the video. The source was not working well. I found a new version and have that loaded now. Also added the interview with the Porsche driver.
     
  9. lotsie

    lotsie Club Coordinator

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    Cool, longest multiple quote I've done:lol:

    Told ya:prrr:, it was the link, not the user, I mean abuser, no no no, I mean it was not me:lol::Thumbsup::lol::Thumbsup::lol:

    Mark
     
  10. Johngo

    Johngo New Member
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    Anyone know where the interview videos ended up? I was an interviewee and would love to see how silly I look on camera...
     
  11. PGT

    PGT Wheel Whore

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    got to say....this is the biggest "choke'' in recent marketing history. MINI blew it (despite apparently putting on a 'fun' event').
     
  12. Nathan

    Nathan Founder

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    I'm not seeing that. Might be a result of the Kool-Aid but when mainstream sites like AutoGuide.com have a headline such as Porsche Beats MINI at its Own Game, MINI Still Comes Out On Top it shows the marketing worked. This was an over the top marketing gimmick that played well in New York and Peoria, using the classic propaganda technique of Transfer.

    MINI did just that. By latching onto the Porsche coat tails in such a cheeky manner they reinforced the whole "Fun" nature of a MINI. Porsche was stunned, they had no idea how to deal with the yapping lap dog of a car nipping at their back tires. Their very stern and steadfast reply was stereotypical staid German and continue eating their sandwich with a fork and knife cut into perfect squares.

    Now the question becomes how does MINI deal with Hyundai waving it arms in the corner. Now that's a side of this that has very little press so far.


    * Transfer
     
  13. Metalman

    Metalman Well-Known Member
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    Yeah...... This was not MINI's first day in Marketing 101.
     
  14. PGT

    PGT Wheel Whore

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  15. N2MINI

    N2MINI MINI of the Month

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    True, don't think any Porsche owners will be trading in for a MINI but I think it was a big win for MINI in that they had nothing to lose in it and Porsche had nothing to gain really..
    If they win well dang you should have and if they lost dang you let a MINI beat you!!
    I'm sure MINI wanted to win of course but even now that they lost but made a good showing some people might be thinking "Hey for less then half the money I can have a very fun car to play with" and keep the Porsche in the garage!!
     
  16. Johngo

    Johngo New Member
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    Funny thing was, I don't think the MINI driver was pushing it. While reviewing my photos, the rear wheel wasn't off the ground even once.
     
  17. Eric@Helix

    Eric@Helix New Member
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    I'm with PGT on this one. It was lame. I know some folks on MINI boards were delighted and felt it was geinius marketing, and maybe it got a little attention, but Hyundai beat MINI at it's own game. With a single response, inviting MINI to enter real racing, Porsche swatted the gnat known as McDowell.
     
  18. Metalman

    Metalman Well-Known Member
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    Unfortunately the ratio of "Performance MINI" owners to the "Artsy Mini" owners doesn't lend itself to the real racing crowd (as evidence of the recent posting from Motoringfile of the "Typical MINI Owner Demographics"). Hopefully we'll see change in MINI's plans for the future of their marque.
     
  19. Justa Jim

    Justa Jim Well-Known Member
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    I was kind of thinking the same thing. It might have been another story if Paddy had been driving the MINI. :yesnod:

    I too think it was a win/win.

    Jim
     
  20. Nathan

    Nathan Founder

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    The wrap-up video of the event.

    [ame=http://www.youtube.com/watch?v=g0fE6tvVdKI]YouTube - Mini vs. Porsche Challenge[/ame]
     

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