Most liked posts in thread: MINI Worried About Being Perceived as a Girlie Brand in China,80% of Owners are Women

Well MINI keep making the same (RSBMW) car and only girls without a clue will be the only ones buying them.

It would also help if the car did not look like a retarded Hello Kitty car.

 

There was a special pink listed in the master MINI color code book I was using... Along with a few concept colors that never made production... Maybe they will bring the pink back if they keep it up!

 

I thought the Chinese were buying the Lian.

 

That's gotta be a color match to Pepto Bismol...... yuck

 

Because bumper......

 

Maybe this is what your looking for: (Puke) :frown2:

 

I'm sorry, but pink NEVER looks good on a car. Ever. Every time I see a chick driving a hot pink car, the ugliness of it seriously makes me sad. And I have nothing against pink in general. :ihih:

 

Generally, MINI have been very careful to avoid a girly perception. For example, all of their marketing material never show a woman driving a MINI. They've been remarkably successful at convincing men to buy a small, cute car.

Look at the work by the ad agency Taxi for MINI Canada.



Whoever ran the marketing in China missed the mark.

 

Nope... Nope... Nope.... Not girlie enough...:frown2:

 

So, the Chinese gals are driving MINIs, and the Chinese guys are driving...rickshaws? :devil:

 

It's time to start filming Italian Job 2.

 

With Lians?