Sooo.... $40 million is on the line at BMW.... At $35K each, that represents 1,142 MINI's being sold....
Is NHSTA showing their teeth or gums?
Might force BMW to drop the lobster petit fours at the New England regatta and go with the quahogs on a toothpick...
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Metalman Well-Known MemberLifetime Supporter
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You just have to laugh at MF's attempt at positive spin with the title of their post (Hooray! It's an agreement!).
Here is how some of the slightly (significantly?) more objective media called it:
BMW hit with $40 Million penalty for safety lapses - Fortune
NHTSA fines BMW for not reporting Mini recall - Detroit Free Press
BMW to pay $40M for failing to recall Mini Coopers in a timely manner - Consumerist
US regulators slap BMW with $40 Million fine for Mini safety violations - The Daily Tribune
BMW fined $40 million for Mini Cooper Safety Violations - Consumer Affairs
(Not to be outdone in the laugh-out-loud spin category, BMWBLOG decided to go with this - "BMW of North America reaches resolution with NHTSA on MINI recall") -
I'm so tired of this.
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The recall mobs that spread misinformation for one.
BMW/MINI for trying to skirt the issue for two.
Sales are down, there's no advertising, pricing is uncompetitive for the feature count... and this hitting the news just kicks us when we're down. -
from the Detroit Free Press article - the fine is really only $10 million, another $10 go to some company or person who can tell them how to report their safety issues, and the rest comes due should they screw that one up or do this again.