According to Beth Troutman the co-host of Right this Minute the commercial was filmed at her fathers dealership and contrary to Jalopnik it was Gordon and everyone at the dealership knew except the salesman they pranked with the ride, those were real emotions.
I thought the concept was funny who ever was driving. Tummi: I agree, the most dangerous folks on the road are the folks who think they can drive fast but actually can't . Scan youtube for rich folks in exoctic cars and you'll get the picture. amusing and sad to watch as folks standing by get hurt.