I see this as a DD firing, disguised as reassignment. Poor sales figures and a lack of ability to connect with the established stable of MINI enthusiasts in the U.S. The first was not necessarily his fault; the latter has been pretty obvious to most of us.
Let's face it. We knew that filling Jim McD's shoes would be tough.
In other words that's "fleet sales", which is about the same as being fired. And for good reason, as MINI is having record sales worldwide while plummeting in the USA.
