This has to be one of my all time favorites from Piston Heads! It also does a great job of explaining why I went through five different exhausts (or was it six?) before I was happy with the sound of my Cooper. PH BLOG: NOISE MATTERS (PistonHeads.com)
And here I was thinking it might be time to quiet down my MINI... Hmmm...might have to give that a rethink.
I say it's about the balance between sound quality and sound quantity. Louder isn't always better, esp. if it sounds like crap to start with, but get the quality and character of the sound right and more volume = bigger grin.