I'm sure they chose Scion because of the age demographics. Many more "Boy Racers" follow the Scion brand than what Toyota has become over the years. Toyota = beige, reliable, numb..... Can't be mixing the young hip racers with grandmas on the Toyota showroom floor..... Heck.... Carpet stuck accelerator pedals would have never been an issue over at Scion.... That's how Scion's are driven.... Mashed to the floor, bumpin the rev limiter.....
Scion is where Toyota wants to sell it's sports cars in the US. Made that decision when they stopped making the Celica.
Maybe they are saving the spot for one day soon when they will bring back the real Toyota muscle car. The Supra! Scion has the cute little FR S. Toyota has the ....next Supra in development. * I am sure they would love to compete with the GT-R again. LEXUS has the LFA
Take a look at who are driving Scions. From what I have observed it is old farts. The only young ones I see driving Scions are driving the tC. I think Toyota missed the folks they were aiming for. That may change with the FRS. Only demented old farts will drive them. :arf:
You folks compelled me to look at this car by your general enthusiasm. I did a quick read of the sisters as compared by Car and Driver. Interesting design for sure.
Maybe you are right. True story; One of the reasons Toyota launched the Scion brand name was due to the fact that the Toyota brand name registered poorly with their target market; The younger kids. it seems that them yungins thought Toyota was their parents generation, old boring camry. (kinda like Buick is to some of us. Or was at one time). However, when they launched the gen1 XB, they sold a crap load of them to the 40+ crowd that needed space but was tired of mini vans. This concludes our lesson is marketing demographic failures........
Honda made the same mistake when marketing their Elephant. Kids did not buy them, but older folks did.
Power & handling are great don't get me wrong, but if I could have only one I'd take a well balanced small power car. At 200HP the FRS/BRZ does not seem under powered to me. Seem the selling point should be a well balanced car.
However, I've seen some reviewers complain about the low torque. Official spec is 151 lb-ft @ 6,400 rpm (R56 MCS is 177 lb-ft @ 1,600-5,000 rpm). It's still a very appealing car. Dyno-Tested: 2013 Scion FR-S