I liked it too. MINI's doing what the other car companies are doing, but in a NOT NOR MAL way. Obviously a lot of out-of-the-box thinking when into it, but they included some visuals to appeal to us gear-heads, like the exhaust pipe organ and the exploded view of the parts and panels. Most TV commercials aren't this original.
WTF x 2! What is the specific demographic targeted here? I'm a 57 year-old Caucasian heterosexual male, lawyer, married, two daughters, living in the Washington, DC, suburbs. Nothing in this commercial works for me.
