Unfortunately, I don't really see anything out of the box or not normal about this marketing piece. Certainly doesn't make me want to go check out a MINI.
I like the concept of the ad per the title "not normal" -- who wants normal? give me quirky any day -- but the execution ... not so much. I particularly dislike the laser bit. Much of the rest doesn't appeal to me but the laser idea is dangerous and shouldn't be glamorized.
AB Normal.... [ame=http://www.youtube.com/watch?v=yH97lImrr0Q]Mel Brooks' Young Frankenstein - "Whose Brain Was it?" - YouTube[/ame]
MINI wants its image to be offbeat and "not normal", yet premium and upscale. In the end, it's the pricing that wins out. MINI buyers become more "normal" every year because the young and wild can no longer afford them. I think Fiat may be filling the void.
:cornut: The car gets lost in MINI trying to put over: The MINI is secondary to living some psychadelic imaginary legend which can only be done with a MINI. Just show the car! Jason
They have done so well, for so long, with suck little advertising, it is strange to see the commercials here and there. I think word of mouth is still the best advertising. Also, never street skied in my MINI, I am not fun enough I guess.
I just happen to live in that neighborhood where things are trendy and hip (except me), lots of galleries, bars and restaurants. There are a lot of MINIs around here, mostly R50's. As of late the 500 is seen more and more around here driven by stick thin, tattooed folk that seem to dominate MINI advertising.
You see they want people to all about it, good or bad there is not such thing as bad publicity, or so they say
^^^ Not true... We close up shop at 4:00 each and every day..... Why??? Because, at 5:00 the neighborhood morphs into mega trendiness, several notches above "normal trendiness".... Need to escape before the evening transformation.... When it gets dark out around here, the weirdness permeates everywhere...:crazy:
Haha. True Dat! I used to live in that very neighborhood before it was safe, er I mean trendy to live there. Ah. Good times.