MINI wants its image to be offbeat and "not normal", yet premium and upscale. In the end, it's the pricing that wins out. MINI buyers become more "normal" every year because the young and wild can no longer afford them. I think Fiat may be filling the void.
-
-
Jason Montague New MemberLifetime Supporter
:cornut: The car gets lost in MINI trying to put over: The MINI is secondary to living some psychadelic imaginary legend which can only be done with a MINI. Just show the car!
Jason-
Like x 2
- List
-
-
-
-
Like x 1
- List
-
-
ScottinBend Space CowboySupporting Member
Seriously.........this is what MINI wants to turn into?
-
My MINI and I have NEVER partied like that. Am I doing it wrong?
-
Steve AdministratorStaff Member Articles Moderator
I like the concept of the ad per the title "not normal" -- who wants normal? give me quirky any day -- but the execution ... not so much. I particularly dislike the laser bit. Much of the rest doesn't appeal to me but the laser idea is dangerous and shouldn't be glamorized.
-
Crashton Club Coordinator
AB Normal....
[ame=http://www.youtube.com/watch?v=yH97lImrr0Q]Mel Brooks' Young Frankenstein - "Whose Brain Was it?" - YouTube[/ame] -
Mr. Jim MudsharkLifetime Supporter
I liked the video, not for our market but still a cool video.......just sayin
-
Tackleberry New Member
I guess that is why my MINI fits me. I am far from normal.
-
They have done so well, for so long, with suck little advertising, it is strange to see the commercials here and there. I think word of mouth is still the best advertising.
Also, never street skied in my MINI, I am not fun enough I guess. -
-
Metalman Well-Known MemberLifetime Supporter
- Sep 29, 2009
- 7,688
- Ex-Owner (Retired) of a custom metal fab company.
- Ratings:
- +7,960 / 1 / -0
^^^ Not true...
We close up shop at 4:00 each and every day..... Why??? Because, at 5:00 the neighborhood morphs into mega trendiness, several notches above "normal trendiness".... Need to escape before the evening transformation.... When it gets dark out around here, the weirdness permeates everywhere...:crazy: -
Haha. True Dat!
I used to live in that very neighborhood before it was safe, er I mean trendy to live there.
Ah. Good times.