Most liked posts in thread: What Others are Writing abut the 2014 MINI F56

Norm03s · Nov 20, 2013

I won't be giving up my R53, anytime soon.

Nathan · Nov 20, 2013

The L.A. Times article is a good read.

When Mini first rolled out the reborn Cooper in 2002, selling a small, fuel-efficient car — especially a pricey one selling itself on quirky styling — might not have seemed like the best idea.

Gas was around $1.30 a gallon, and full-size SUVs — gas-guzzling dinosaurs that have since been largely chased into extinction — ruled the road.

“A 12-foot car was a really hard sell in the U.S.,” recalled Jim McDowell, Mini’s North American vice president. “We didn’t have much in the way of competition, except cars that were vastly larger.”

Yet Mini, which was revived by BMW, saw a unique space with few competitors, and pushed forward with the small two-door hatchback. Its retro style was a modern interpretation of the original Mini from the 1960s.

With an offbeat design and colorful marketing, the Cooper motored on to immense popularity. Since that 2002 launch, nearly 550,000 of the cars, in numerous variants, have been snatched up over two generations of the Cooper.
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Source: Redesigned Mini Cooper unveiled ahead of L.A. Auto Show - latimes.com

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