What's in a Name

Discussion in 'Politics and other "Messy" Stuff' started by Nathan, Dec 11, 2015.

  1. Nathan

    Nathan Founder

    Mar 30, 2009
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    Was reading this article in Automotive News 0n the possible effects from the upcoming Dow-Dupont merger, assuming regulatory approval when I realized Dupont had sold it's paint division to The Carlyle Group a while ago. The familiar Dupont name was then replaced with Axalta....

    WHY?

    The Dupont name is well known. How many million Nascar fans have had the 24 emblazoned with it's rainbow of colors and Dupont ingrained.

    Thousands of Body SHops have the Dupont signage.

    There is years of goodwill and branding that was tossed out the window with a single name change.

    What the heck is an Axalta anyway. At least Dupont was named for a person. Axalta seems to be a made up by committee names.
     
  2. DneprDave

    DneprDave Well-Known Member
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    After the merger, will the combined company be called Dowpont?
     
  3. cct1

    cct1 Well-Known Member
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    I had no idea what Axalta was, it sounds like a financial group of some sort. And now this finally makes sense to me, first Gordon's car becoming the Axalta car, and now Axalta going to Junior (for those of us lowbrow enough to follow NASCAR along with other forms of racing).
     

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  4. caseydog

    caseydog Well-Known Member

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    Nathan, every few years I see a rebranding that makes absolutely NO sense at all.

    All that I know for sure is that the person/people who made this decision has an MBA, which means he/she/they are business geniuses, and we mere mortals should not question their thinking.

    If you went to an Engineering conference, and set up a "Punch an MBA in the Face for Charity" booth, you could probably sell tickets for 500-bucks a punch, and raise enough money to cure cancer.

    CD
     
  5. Nathan

    Nathan Founder

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    I had no idea what Axalta was either. Noticed it in the Auto(every-other)Week[sup]TM[/sup] news feed about Juniors new Axalta livery. Didn't read it though.

    I figured it was some new drug.
     
  6. Friskie

    Friskie Well-Known Member

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    I'll be watching the commercial breaks for the Dewey-Cheetham & Howe law firm offering representation in the big class action law suits that always follow a new product.
     

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