Had to look up DTM to see exactly what it was. BMW can have their own badges clearly displayed, so all will know it is a BMW, where with MINI they can't. It seems to be mainly in Germany (some in a few other locations and possibly some in the US in 2012), so TV coverage is not going to be that great. It will not replace NASCAR here, so events in the U.S. are no gain to them. How many folks who by the fancy BMW's are actually into racing? They don't strike me as the wild and crazy types, like those of us who drive MINI's.
Jim
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Jim BMW has gotten where they are by appealing to the enthusiast and the enthusiast want a be.
The DTM is covered here at least as well if not far better than WRC, with all the races being televised. In their defense; for them to go into DTM against their two main rivals Mercedes and Audi; failure is not an option. There is no place to hide there, BMW has to compete and win first year or their rivals will rub their noses in it in their advertising.
Me just thinks they have the where with all to do both, DTM and WRC. -
Another piece in the follow the money trail puzzle.
BMW is to ship 4,000 brand-new luxury vehicles in from Germany to escort dignitaries and officials around during the 2012 Summer Olympics in London.
Then figure in the BMW Pavilion to be built on an elevated site above the Waterworks River, between the Olympic Stadium and the Aquatics Centre
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Steve AdministratorStaff Member Articles Moderator
Ignore the misleading title..."confusion" yes, "called to a halt" not so much...
Confusion reigns as Mini adventure is called to a halt (BelfastTelegraph.co.uk)
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