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Evolving Mini takes aim at high-end brands
Aug 11, 2015 - 5:14 PM - by Nathan
Design, size, marketing revamped to move up

Click the image to open in full size.

Diana T. Kurylko
Automotive News
August 8, 2015 - 12:01 am ET

NEW HAVEN, Conn. -- Mini is changing its marketing and will pitch to the "executive personality" as products move upmarket, its North American chief says.

"We have to evolve and see something... [Read More]
25 Replies | 1,085 Views
» Featured Article
Old 05-11-2015 01:28 PM
Nathan
Views: 582
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